The Art and Commerce of Multimedia
Workshop Date: Friday, March 12, 2010 - 3:30 PM
Workshop Speaker: Paula Lerner
Adding audio to a set of still photos can create a powerful storytelling tool. The demand for such presentations is growing and presents photographers with new opportunities for those who are willing to expand their skill set.
In this session Paula Lerner will discuss this transition and how multimedia in audio slideshow format can be both a profitable business option as well as an outlet for personal projects. Business issues and how to monetize multimedia work for clients will be discussed. Note: this workshop will focus on multimedia as audio slideshows and does not include video.
Sponsored by ASMP and ADBASE
Paula Lerner's passion for photographing people has taken her from the Amazon to Afghanistan. Since 1985 she has been commissioned by a wide variety of national and international clients in addition to pursuing her own projects. Her client roster includes Smithsonian, the washingtonpost.com, Harvard, Children's Hospital Boston, Boston University and Business Week. Paula has experience in producing major multimedia features for journalistic venues as well as applying the same audio/visual storytelling skills to presentations for business and institutions. Although she continues to shoot still assignments, more and more of her time is focused on producing multimedia for both journalistic and commercial clients. She is currently at work on a long term project on women in Kandahar, Afghanistan. More of her work and additional information can be found at http://www.lernerphoto.com
Sponsored by ASMP and ADBASE
