Barbara Davidson has been a staff photographer for STANDING ON YOUR OWN TWO FEET: a photojournalist’s guide to successful self-employment
Workshop Date: Saturday, March 10, 2012 - 11:00 AM
Workshop Speaker: Judy Herrmann
The days when photojournalists could cover interesting stories as salaried staff photographers are rapidly disappearing. Today, producing first-class work doesn’t guarantee a paycheck. The only way to succeed is to understand the nuts and bolts of running a profitable business. You also have to figure out how to adapt to change, stay on top of new technologies and find creative ways to keep earning a living doing work that you’re passionate about. In this engaging and inspiring seminar, Judy Herrmann of Herrmann + Starke will provide you with a wealth of resources and share real-world tactics that will help you take your career where you want it to go.
Topics include
- Completing an honest analysis of your career options
- Setting up your business
- Developing sound business practices
- Marketing and pricing your work
- Setting and achieving your financial goals
Judy Herrmann of Herrmann + Starke, www.HSstudio.com, creates distinctive imagery that has won recognition from numerous industry publications including Graphis, Communication Arts, and Lurzer’s Archive. A past ASMP National president and recipient of the United Nations’ IPC Leadership Award, she served as an Olympus Visionary from 1999-2011 and was recently named one of Rangefinder Magazine’s “11 Photographers You Should Know. A nationally recognized speaker and consultant, her blog, www.2goodthings.com, helps people earn a living doing what they love.
