James Estrin is a Senior Staff Photographer for the New York Times and a co- editor of the Times' photography blog, Strategic Licensing
Workshop Date: Thursday, March 08, 2012 - 11:00 AM
Workshop Speaker: Jeff Sedlik
Ever struggled with the wording of an estimate? Do you confidently respond to client requests for "buy-outs" and work-made for-hire terms? Do you know all of the most important factors to consider when quoting fees to your clients?
Effective estimating is both an art and a science. To be successful, your estimate must be profitable, yet competitive. Learn how to generate estimates designed to win jobs and maximize your revenues and profits. Learn precisely what questions to ask your client, and how to best use their answers not only to win the job, but to maximize your profits. Electronic handouts will be provided after the workshop.
Jeff Sedlik is a photographer, director, educator, publisher, expert witness and consultant. A leading authority on image licensing, copyright and the business of photography, Sedlik is President of the PLUS Coalition, past National President of the APA, and a Professor at the Art Center College of Design. Recognition: 2005 International Photography Council Industry Leadership Award. 2006 PhotoMedia Photography Person of the Year. 2007 APA Industry Advocate of the Year. 2008 Honorary Masters Degree for Lifetime Achievement in Photography, Brooks Institute. Other awards: Clio, Ozzie, Creativity, Art Directors Club, Communication Arts, One Show, PDN/Nikon, Art Direction Magazine.
