Whitney Shefte, an award-winning video journalist at Turning Images into Gold
Workshop Date: Friday, March 09, 2012 - 11:00 AM
Workshop Speaker: Jeff Sedlik
Are you receiving monthly royalty checks from the retail sale of your work?
You should be! There IS gold in your files. Photographer and self-publisher Jeff Sedlik will provide you with the knowledge and tools that you need to succeed in marketing your work for retail sale.
You'll learn time-tested methods to tap into this lucrative market, either by self-publishing or through submission to publishers and distributors. If you'd like to self-publish, you'll learn about the entire process, from image selection to advertising to distribution. If you'd like to limit your involvement and simply sit back and cash royalty checks, you'll learn how to submit your work to publishers, how to get your work accepted for publication, and how to best structure and negotiate your contract with a publisher or distributor.
Jeff Sedlik is a photographer, director, educator, publisher, expert witness and consultant. A leading authority on image licensing, copyright and the business of photography, Sedlik is President of the PLUS Coalition, past National President of the APA, and a Professor at the Art Center College of Design. Recognition: 2005 International Photography Council Industry Leadership Award. 2006 PhotoMedia Photography Person of the Year. 2007 APA Industry Advocate of the Year. 2008 Honorary Masters Degree for Lifetime Achievement in Photography, Brooks Institute. Other awards: Clio, Ozzie, Creativity, Art Directors Club, Communication Arts, One Show, PDN/Nikon, Art Direction Magazine.
