Born in Alsfeld, Germany, Gerd Ludwig studied photography with Professor Steinert at the Folkwang University of the Arts in Essen, Germany, graduating in 1972. The following year he co-founded VISUM, Germany’s first photographer-owned photo agency, and began working for publications such as Geo, Stern, Spiegel, Time, and Life. Soon after moving to New York in the mid 1980s, Gerd Ludwig started photographing for National Geographic Magazine. His focus on environmental issues and the socio-economic changes following the dissolution of the Soviet Union resulted in a book, Broken Empire: After the Fall of the USSR, a ten-year retrospective published by National Geographic in 2001, and an iPad App, The Long Shadow of Chernobyl, published by Lightbox Press in 2011.STANDING ON YOUR OWN TWO FEET: a photojournalist’s guide to successful self-employment
Workshop Date: Saturday, March 10, 2012 - 11:00 AM
Workshop Speaker: Judy Herrmann
The days when photojournalists could cover interesting stories as salaried staff photographers are rapidly disappearing. Today, producing first-class work doesn’t guarantee a paycheck. The only way to succeed is to understand the nuts and bolts of running a profitable business. You also have to figure out how to adapt to change, stay on top of new technologies and find creative ways to keep earning a living doing work that you’re passionate about. In this engaging and inspiring seminar, Judy Herrmann of Herrmann + Starke will provide you with a wealth of resources and share real-world tactics that will help you take your career where you want it to go.
Topics include
- Completing an honest analysis of your career options
- Setting up your business
- Developing sound business practices
- Marketing and pricing your work
- Setting and achieving your financial goals
Judy Herrmann of Herrmann + Starke, www.HSstudio.com, creates distinctive imagery that has won recognition from numerous industry publications including Graphis, Communication Arts, and Lurzer’s Archive. A past ASMP National president and recipient of the United Nations’ IPC Leadership Award, she served as an Olympus Visionary from 1999-2011 and was recently named one of Rangefinder Magazine’s “11 Photographers You Should Know. A nationally recognized speaker and consultant, her blog, www.2goodthings.com, helps people earn a living doing what they love.
